We use the term Web Engineering as the process of collecting and organising data for presentation on a web page. It determines what should be displayed. Web Engineering is always partnered with Web Styling which determines how that data should be displayed.

A simple web page has content and style in one place. Easy enough. But what if you want all your web pages to share a common "family likeness"? The traditional approach is to copy each page and then change the content by hand. Some HTML editors have tools to help you do that.

Many templating schemes embed "intelligence" in the actual page, allowing the page to find its content from other sources. Some will pull in a shared wrapper or master containing the unchanging parts. This process is a great help for complex sites, but requires the stylist and the engineer to work on the same file.

Our approach to this is to separate the styling from the engineering, and let the server combine them whenever the page is requested. Whenever we design web pages for a server which can support this methodology, we use it.

If a server can only provide static pages, we create the content for dynamic presentation on a development server, retrieve them as a browser would and then convert them to static HTML. These pages have all been created in this manner.